INFO
This project was self-led, beginning as an exploration of architecture and geometry as part of my Graphic Design A level. My inital research was on The Designers Republic, a Sheffield based graphic design company. What I liked about their work was the visible passion. You can tell they worked for enjoyment and accounted for a major part of their lives, beyond the hours of 9 ‘til 5. I wanted to reflect this in my work and manifest my own passion into physical form. TDR are famous for their anti-design and deconstructionalist approach to design. I carried this through into my own work, using negative space, photos of textures and architecture that I had seen in Berlin, Germany to create my compisitions. When taking my photos, I focused on shadow, negative space and heavy geometry. I have been a life-long admirer of The Designers Republic, as they created work for bands my dad listens to. Growing up, seeing their bold geometry and play on iconography, left an impression on me and impacts the way I work every day. From this research, I fell down the rabbit hole of anti-design and I produced a series of minor outcomes.
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As part of this project, I conducted research on The London Design Festival 2020 by Pentagram. The idea behind the design was to reflect the significance of the creative industry whilst being mindful of the pandemic’s impact on space and interaction. They did this through the use of bold geometric shapes along with close attention to negative space to celebrate the design capital of the world. I drew direct inspiration from this and repurposed the celebration towards Brutalist architecture and Brutalist grapic design.
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I used all of these references alongside my photography in order to design branding with a bold and distinctive aesthetic that resignates with the viewer. I tend to overdesign some projects but with this I wanted to focus on work that is easy to visually digest, retaining the origional brief.
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